Using schema markups is one of the most powerful ways to optimize your website for better rankings. Yet, it’s under-used.
You may have seen rich snippets on the search results. These snippets include star ratings, FAQ, phone numbers, author name and picture, dates, time, and more.
Have you ever wondered how to get these snippets to show up for your website?
If you have, you’re at the right place. In this post, I am going to share 10+ Best WordPress Schema Plugins for adding schema markups and rich snippets.
But before we dive in, let’s talk about schema markups and their benefits.
What Is A Schema Markup?
Schema Markup is basically a code you put on your website to help search engines display helpful information to the users.
In other words, schema markup tells the search engine what your data means, not just what it says.
Schema markup uses semantic vocabulary in microdata format to return results that have some meaning.
This can be explained easily with the example of rich snippets. You might have noticed rich snippets like these:
For example, the above rich snippet gives us the ratings of the product. All this microdata is shown to the user with the help of schema markups.
Here are some benefits of using schema markups.
Increase Click-Through Rates: Schema markups help your website pop up on the search engines more prominently thus improving the click-through rates.Show Rich Snippets: Without a schema markup, your website will not show schema markups like the ones we saw above.Improve Website Ranking: Websites using schema markup usually rank higher than those who don’t use schema markups.
So these were some benefits of using schema markups. Now, we can jump right into the best WordPress schema plugins you should be using to add schema markups.
Best Schema WordPress Plugins
There are different types of Schema plugins for different purposes. Here I’ll be discussing 10 WordPress schema plugins to help you to choose the right one for you.
WP Review Pro
WP Table Builder
All In One Schema Rich Snippet
1. Schema Pro
Schema Pro offers the quickest way to automate your schema markup. It makes creating schema markups easier and you can do it in minutes.
Developed by the team at Brainstorm Force, it’s the most complete schema markup WordPress plugin,
The supported schema types in this plugin are:
ReviewLocal BusinessArticleServiceProductCoursePersonRecipeJob PostingsBookSoftware ApplicationEventVideo Object
This is one of the very few plugins that support so many schema types. On top of that, it also supports custom fields so that you can add your own values.
It’s a premium plugin. The 1-year license of the plugin costs $79 and you can use the plugin on unlimited websites. You get all the features included plus updates and support for one year.]
Ultimate Blocks is a ‘Gutenberg Blocks’ plugin that extends the functionality of Gutenberg Editor. It helps you to create better and engaging content with the Gutenberg editor.
Ultimate Blocks offers three types of schemas –
The ‘Review‘ block allows you to add an attractive review box to your WordPress posts.
You can add rows of review criteria with the star rating and the cumulative star rating will be calculated automatically. You can also edit the title of the review, reviewer name, summary, and call to action button.
Another awesome block of the plugin is Content Toggle (Accordion). It allows you to add FAQ-Schema enabled accordion to your posts/pages.
The plugin has recently introduced HowTo schema block.
It also offers some other essential blocks like Table of Contents, Tabbed Content, Click to Tweet, Feature Box, Image Slider, etc.
StarCat Reviews is a complete WordPress review plugin that helps you to easily create any kind of review website. It automatically detects the post type in your site and implements the appropriate Schema Markup in your posts and pages.
By using this pluign, you can collect user generated reviews and rank items based on various criteria. It’s the only plugin you need to create a dedicated WordPress review site.
Other features of StarCat Reviews Plugin include:
Can display Rich Snippets with ratings on Google search pages.Deep integration with WooCommerce to give Coupons and other rewards for customer reviews.Multiple Rating Criteria, Pros & Cons section, Overall Review Score and Reply to reviews.Has premium add-ons such as Photo Review add-on, Review CPT add-on, Comparison table add-on, WooCommerce Notifications add-on.
WP Review Pro is another powerful review plugin for WordPress. Not only it does let you add a beautiful review box in your content, but it also helps you display this content in rich snippets.
You can create reviews and choose how to display them. There are multiple rating systems for you to choose from. This includes star, percentage, point, and circle.
Another nifty little feature of this WordPress plugin is that you can enable user comments and reviews.
To make your reviews pop out, you can add CSS animations. It also lets you display a star or percentage rating on your post thumbnails.
There is a tabbed widget feature included that lets you add a widget that shows your recent and popular reviews.
Here is a list of features available in WP Review Pro:
Display Rich Snippets.Choose Review Rating System.User Comment & Reviews. CSS Animations.Responsive.Speed Optimized.Widget Feature.Shortcode Support.Options Panel.Unlimited Color Options.Translation Ready.Change Position and Width of the Box.Compatible with Caching Plugins.Lightweight.Developer Friendly.
WP Review Pro costs $77 and allows you to use the plugin one 5 websites. With this, you get 24/7 support and video tutorials to guide you on using the plugin.
WP Table Builder is a ‘drag & drop’ WordPress table plugin for creating beautiful and responsive tables.
Now, if you’re wondering why a table plugin is in the list of schema plugins, here’s the answer.
Google has rolled out a new schema markup for showing table data in the SERPs. Initially, Google used to display tables in the featured snippets like this –
But now Google has started showing data from tables in the regular results like this –
So this is the right time to start using tables on your posts/pages and making your results attractive on the Google SERPs.
6. ReviewX (for WooCommerce)
ReviewX is a multi-criteria based rating & review system for WooCommerce. It’s a compact review solution with review reminder email plus the advance review related features to capture compelling and rich customer content in the form of ratings, reviews, photos & videos reviews, scoring options, and more.
ReviewX provides product schema with the structured data of your product to display into the search result.
Other features of ReviewX Plugin include:
Multiple Review CriteriaReview Reminder EmailPhoto & Video ReviewEdit ReviewShare Review on Social MediaAdmin ReplyAnonymous ReviewAdvance Visual RepresentationManage All ReviewsElementor WidgetsExtensive Filtering & More.
As the name suggests, this plugin helps you to display any kind of rich snippets for your website on the search engines.
You already know how rich snippets help in ranking higher on the search engines. The plugin helps in providing precise information to display in the rich snippets.
Not only this but the plugin also helps you to display proper information when people share your link on Facebook.
All In One Schema Rich Snippet plugin supports the following content types:
ReviewEventPeopleProductRecipeSoftware ApplicationVideo Articles
The plugin is free and is the simplest solution to add schema markup to your WordPress site.
This free plugin lets you implement schema easily. The plugin supports the following types of structured data:
OrganizationsLocal BusinessesArticlesBlog PostingsEventsProductsVideosServicesRatings
The plugin’s interface is very simple and you can easily implement schema markups. The general settings of this page includes settings to let you set your website URL and type of website. You can also add additional type URLs.
You can also add your local business description, working hours, geo coordinates, address, name of person, and logo.
The plugin is quite detailed and is very simple to use. There are more options to set structured data for different content types.
Rich Snippets WordPress plugin lets you add schema markup to your site and show rich snippets that will help you increase your rankings.
You can create different types of schema. These are:
RecipeEventArticleProductReviewVideo MovieRestaurantLocal Business
The process to add schema is very simple in this plugin and you can do it very quickly. The plugin costs $66.
Schema & Structured Data plugin is one of the comprehensive plugins that have a lot of schema types to consider when adding your content.
It comes with many cool features that make it one of the top players. Even though it isn’t very popular because it is new, it is gaining popularity so fast.
It has over 33 schema types including:
Blog postingLocal BusinessNews articleRecipeVideo ObjectCourseReviewTV SeriesEventJob PostingAnd more
You can find the full list here.
It is fully compatible with AMP & comes with advanced settings like add in footer, pretty print, microdata cleanup, and more.
You can import data from other schema plugins like WP SEO Schema, and more.
The pro version helps you fetch reviews, get priority support and access to other extensions like WooCommerce compatibility, Cooked Compatibility, and others.
I think their free version is a beast. But if you want the pro version, they have a 50% discount running right now. Check their website, so you don’t miss out on the promo.
11. WPSSO Core
WPSSO Core is not just a schema markup plugin, but it also supports advanced open graph, rich pin, Twitter card, meta tags, and SEO rich to make sure that your content looks great on any social site or on any search engine.
It is fast and not another task that you need to have in your to-do list when you are writing any new post. It picks up descriptions, titles, and product information from your content automatically. You can customize it to suit your needs.
It also verifies duplicate meta tags, checks 3rd party plugin settings for possible conflicts, and warns you of any missing PHP modules.
It comes with built-in support for AMP plugins.
The pro version comes with extra customization features, like default values customization in any post type, additional schema options, support for embedded videos from Facebook, Vimeo and Youtube, integration with 3rd party plugins, integration with third-party API, and more.
Schema APP Structured Data is another popular Schema plugin that is endorsed by Neil Patel himself.
Once it is installed, it helps you create automatic schema.org markup for all your pages, posts, author, and category content, leveraging content already present. It also helps you provide Google Site Structure features like Breadcrumbs, Sitelinks Searchbox, and your site name in results.
With their schema APP tools, their paid plan, you can create custom markup for a website’s local business, organization, reviews, contact page and more.
It also supports WooCommerce products and gives you access to their expert team.
It costs $30 a month to use it on 1 domain and up to 1k unique pages. If you want to use it on multiple domains and more pages, then you will pay upwards of 100$ a month.
Frequently Asked Questions
How do I use schema plugins in WordPress?
Just like any other WordPress plugins.
At first, install and activate the plugin. Then configure the plugin. Then go to the post and add the rich snippet to the post.
The configuration of the plugin varies from plugin to plugin. You need to follow the documentation of the plugin to understand the configurations.
Is ‘Schema Pro’ the best schema markup plugin for WordPress?
Yes, Schema Pro is the most popular premium schema plugin. You can automate your schema markup by using this plugin.
It’s created by the team at Brainstorm Force. The same team who created the free schema plugin – All In One Schema Rich Snippets plugin.
What is the best free schema plugin for WordPress?
With over 90,000 active installations, All In One Schema Rich Snippet is considered as the best free Schema plugin. It offers almost every type of schema.
Another good solution is Ultimate Blocks. It mainly offers two types of schemas – Review and FAQ
What is the best FAQ schema WordPress plugin?
What is the best recipe schema WordPress plugin?
What is the best WooCommerce schema plugin?
Schema App Structured Data lets you markup all your WooCommerce product data.
What is the best AMP compatible schema plugin?
Schema & Structured Data for WP & AMP is fully compatible with AMP.
So these were the best WordPress Schema plugins you should use to add schema markup. Now, it’s obvious that you won’t be using all these 10 plugins for schema.
Hope you’ll be able to choose the right plugin for you.
And, if you have some other requirements, mention them in the comments. I’ll give my recommendations accordingly.
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