There is a logo on almost every website. It is the first impression that your visitors get when they open the site and the logo represents the values of a brand. A well-designed logo helps send the right message about your company to your potential customers and increases your brand recognition.
This is the digital marketing point of view when it comes to logos, but what about the technical side of the matter? How a good logo should be designed and what parameters it should have.
As the main element of the corporate identity, the logo is a graphic composed of letters or images that symbolize a brand. Its importance lies in the fact that it constitutes the first impression that the client has about a business or company.
How to get a logo
To get a logo, we can request the services of a creative or a graphic designer or we can use one of the many websites that dispense them in a more or less automated way.
The first option can involve an outlay of between $500-$800, which may be beyond your budget.
The second option is much cheaper but with results of doubtful originality. You need to pay $0 for a low-resolution version and up to $50 even to get an SVG vector logo.
But there is a third, much more exciting option: create it yourself. Designing a logo can be a fun and productive experience. And perhaps it is not necessary to have extensive knowledge of graphic design if we resort to certain “tricks” that make the task easier.
Keys to creating a logo
As Picasso used to say: “When inspiration strikes, let me find myself working.” Of course, Picasso was a genius. I am afraid that inspiration will not come to us by itself, so we will have to go find it.
But where? Well, there are several ways to find inspiration:
- Visit a logo gallery website such as Logogallery.net
- Try to create a logo on one of the websites that offer us this option, such as DesignEvo and let ourselves be inspired by an idea that we can then develop and improve on our own.
- Launch a search in Google Images with the keyword “logos” which will return hundreds of logo images to inspire us.
It is good that we take inspiration from somewhere, but we must display all the originality of our logo to acquire its own personality. It would be a good idea for us to consider what image we want to give of our website and how we want to transmit it through our logo. Writing down our ideas and working with them can be a good way to start the creative process.
The most difficult thing when designing a logo is finding the balance between simplicity and originality. Posing an excessively elaborate design can be negative if we want it precisely to offer a clear image of our brand. There are many company logos that, over the years, have become true icons, which by themselves immediately suggest the representation of a brand.
Design a logo
To come up with a general idea of the logo, we should first ask ourselves some questions.
- What type of company or activity is it?
- What sector or area does it belong to?
- What kind of blog or website are we going to create?
- What potential audience is the website aimed at?
- What is the image we want to offer? Casual, serious, modern, traditional, etc.
What type of logo do we want for our website? Logo – Imagotype – Isologo – Isotype
Define in general lines the shape of the logo: square, round, rectangular, triangular, two-dimensional, etc.
Determine the color of the background, the main symbol, the font, etc. Color is the main element of the logo. By itself, color is a brand hallmark that immediately evokes a certain product.
Typography is also an essential hallmark of the brand. Some logos base their full potential on it. A clear example is the “M” for McDonald’s.
We will have to give structure to the whole set as a previous step to its implementation.
Finally, we only have to materialize the logo in digital format to use it on our website. How do we capture the logo in digital format? We will have to have an image editing program to capture the logo digitally.
Many image editors can be downloaded for free: PhotoScape, GIMP, Pilxr, Paint.net, Adobe Photoshop, etc. Once we have created our logo, we can insert it on our website.
Considering that today the image is everything, and even more so in the field of the internet, paying due attention to this element should be a priority when creating any web page. Designing a logo is not an impossible mission. Let your imagination carry you and spend a little time on it. Maybe you will be the first surprised by the results. For any questions, send us a comment and we will try to help you.
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