➧Kronda Adair on the business of websites • Softbranchdevelopers

I’ve been in the business of serving web clients for well over a decade, and I can say with resounding confidence: it’s not getting any easier.

Digital service businesses are not exempt from the same challenges that traditional businesses face. There’s always a need to find more customers, the market is increasingly competitive, all the while, more and more information and tools are made available to our potential customer. For those of us in the digital service space, WordPress isn’t easy for everyone — even agency owners.

How can we continue to grow our practice and wrangle enough revenue to reach healthy and sustainable revenues? Kronda Adair joins us to provide her “blueprint” on approaching this problem head on.

Constantly evolving

Amongst the many awesome tidbits of knowledge shared in this episode, one thing Kronda mentioned was that of constantly evolving.

Learning more
Refining process
Changing the pitch

These are all important traits of not only a healthy business, but of a great entrepreneur. As I walked into my coworking space today, I thought about how so many of us become dormant in our offerings. Even worse is when we feel our business is “just right.” If you’re feeling that level of comfort, I’d challenge you to dissect it and uncover what you can do next to push the needle further.

If your business is on autopilot, believe me, someone is coming after your piece of the pie. Hell, I could probably buy a class on your niche through one of the many Internet entrepreneur ads on Facebook I see on a daily basis.

Continue throwing some resources at research and development. They won’t always work out, but those that stick tend to become part of core competency of your offering — channels that grow the business. To me, this is the natural evolution of your message or brand statement.

On failure

I’d rather learn from someone that struck out 100 times but still gets up to bat, then someone that hit a home run on their first try.

Failure brings the great lessons to the surface, the actionable stuff showing us what not to do next time. Don’t get me wrong, I love a great success story, but often we hear how much luck played a role in one’s success. Even Jeff Bezos noted how lucky Amazon has been in the opening of his letter to shareholders.

Give me the breakdown of the hard lessons learned — that’s what I want.

They say we all have a “superpower,” and one I’m constantly refining is my awareness of the business. Knowing failure will come, and when it does, understand how to deal with it. To remind yourself of the hard parts and flipping your thoughts from, “Why is this happening to me?” to “How do I navigate through this?”

It’s funny, in business, we either hear that business is going great or it sucks. In reality, I bet there’s a whole lot more “normal” time than we realize. I don’t want to go all Zen state on you, but it’s during these times we need to appreciate when a business is healthy, carving out the time to invest in new opportunity.

Podcast episode

Show notes

Fundraiser: https://igg.me/at/websites-that-work

Business Website: http://karveldigital.com